The Opening

Visual concept for store opening launch

The Scandinavian design company Normann Copenhagen wanted to update their flagship store from a traditional store into a retail experience to give their customers an immersive feeling of interior inspiration. 


The concept idea was to emphasize the existing architecture (an old cinema), highlight the pillars, arches and intricate stucco and display the products as museum pieces on pedestals - all to create a grandiose retail experience.

Role in project

Anne Lehmann was a part of the development team behind the creation of the experience concept for the flagship store. She was responsible for art direction, all photo shoots for the launch of the store opening and the creation of graphic design for printed and online material. 


Art Direction, Concept Creation, Brand Strategy, Photo Shoot Management​, Graphic Design