Visual Identity of Normann Tea Series
Role in project
Anne Lehmann created the visual identity, packaging, production ready files, picked out the teas and followed the designs from scratch to final packaged product. She also lead the art direction of the photo campaigns to launch the products to market.
Visual Identity, Product Design, Print Design, Packaging, Art Direction, Concept Creation, Photo Shoot, Graphic Design
Anne Lehmann designed the visual identity, packaging and photo campaign for the Normann Tea Series that is now a part of the permanent design exhibition at Design Museum Denmark.
Anne's concept idea was to let the prints on the packaging visualize the different experience of drinking the teas: Colorful taste explosion with prints that indicate the different flavors.