Art direction for the Christmas exhibition in the Normann Copenhagen flagship store. The theme this year is a a traditional Danish Christmas with a contemporary twist. Classic traditional ornaments such as hearts, flags, drums and sugar canes are immersed in several red, burgundy and green environments with thousands of snowflakes on the walls.


The snowflake is a graphic element that ties the look together, and it is used on everything from the store windows and display podiums to greeting cards and, of course, the Christmas Candle. 2013