Art Direction for Normann Copenhagen Furniture Campaign
Role in project
Anne Lehmann lead the concept development and art direction of the campaign. She was responsible for all photo shoots, project management and the creation of graphic design for printed and online material.
Art Direction, Concept Creation, Brand Strategy, Photo Shoot Management, Graphic Design, Team Motivation
The Scandinavian design company Normann Copenhagen wanted to add something new for their next furniture campaign. Their goal was to keep interest of their customers and stay in their position as editorial first movers.
Anne Lehmann's concept idea was to add a fashionable element to Normann Copenhagen's visual style by having models interact with the furniture pieces. She created a large photography campaign that added a new feeling of presence in the rooms by using models as living props.