Editorial for My Magazine
Role in project
Anne Lehmann lead the concept development and art direction of the editorial. She was responsible for the photo shoot and the project management in collaboration with photographer Anne Marie Jo.
Art Direction, Concept Creation, Photo Shoot Management, Team Motivation
MY Magazine wanted a mix of jewelry, art and beauty for their next editorial in their inspiring coffee table magazine.
Anne Lehmann's concept idea was to use traditional old school pearls as an artistic decoration of the skin instead of using it as ordinary jewelry. It turned into an unconventional take on classic jewelry styling in a collision of feminine virtue and warrior queen attitude.