Visual Identity Development for Normann Copenhagen

During Anne Lehmann's employment at the Scandinavian design company Normann Copenhagen she was responsible for the evolving growth of the brand identity, photo art direction, campaigns and graphic design for all printed and online material.


Her concept was always to keep the visual identity moving forward to keep Normann's position as a trendsetting first mover. Her graphic compositions, bold colors and clean lines created a coherent, recognizable brand identity.

Role in project

Anne Lehmann grew from her first position as Graphic & Product Designer to Art Director level within her years at Normann Copenhagen. Her deep knowledge in the brand gave her the opportunity to impact every aspect of the visual identity of the brand - from tiny little stickers to full scale concepts, campaigns and launch events. 


Visual Identity, Art Direction, Concept Creation, Brand Strategy, Photo Shoot Management​, Team Motivation