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Jeppe SørensenAnders Ingvartsen - Anne Marie Jo


© 2019 - Anne Lehmann

Floral Injection

Art Direction for promotion of
Normann Copenhagen Vase Collection
Role in project

Anne Lehmann lead the concept development and art direction of the event and the associated editorial campaign. She was responsible for the event design, photo shoots, project management and the creation of graphic design for printed and online material. 


Art Direction, Concept Creation, Brand Strategy, Photo Shoot Management​, Event Design, Graphic Design, Team Motivation


The Scandinavian design company Normann Copenhagen wanted to grow sales by raising awareness on their expanding collection of vases and bowls.


Anne Lehmann's concept idea was to flip the script and drop the conventional idea of a sales campaign. Instead she created an immersive event with the purpose of challenging how we decorate with flowers. Concept rule: "Place flowers anywhere else than inside the vases."