Daily Fiction

Art Direction for stationary collection launch

The Scandinavian design company Normann Copenhagen was to expand their product range with a full stationary collection designed in collaboration with the creative agency Femmes Régionales. 


The idea behind the stationary collection Daily Fiction was to show a "lavish candy shop universe" to create an I-want-it-all-feeling that makes you want to draw and write your wildest ideas.

Role in project

Anne Lehmann worked with Femmes Régionales and Normann's design team in the creation of the stationary line. She was also responsible for art direction of the campaign, all photo shoots, and the creation of graphic design for printed and online material. 


Art Direction, Concept Creation, Brand Strategy, Photo Shoot Management​, Graphic Design