Art direction, graphic design and photo styling of the 2016 catalogue contaning the complete collection of products. The general idea with the art direction was to add an international, fashionable feel to the pictures by creating a sophisticated and dreamy ambiance that would intrigue and inspire the reader.


A new addition was to use models as “props” for the styling. The aim was to take some of the attitude and elegance we know from the fashion world and bring it into the Normann Copenhagen universe. By having models interact with the furniture pieces, they come to life and stories begin to unravel. 2016