Art direction, graphic design and photo styling of the 2014 catalogue contaning the complete collection of products. The collection has grown explosively over the last couple of years, and with a full collection of furniture, lighting, textiles and accessories there is something for every room in the house. Therefore, it was a natural development for us to show the products in rooms. In the catalogue the reader is lead through the various rooms of the home starting in the hallway and moving through the kitchen and dining room, living room and so forth.
The graphic design is kept minimal and the large amount of white space lets the photos speak for themselves. The minimalistic styling with few decorative items brings the products in focus. The foam podiums are a surprising element that add texture and exclusivity to the pictures. 2014